Cleansing your face should be done twice a day, once in the morning and once at night.  While you’re sleeping bacteria from your saliva and oils from your hair are easily transferred to your face when you’re tossing and turning on your pillow.  During the day, natural oils and sweat accumulate on the skin so when our skin is exposed to the outside world dirt and pollution build up on our outer skin layer causing irritation and potential breakouts. Cleansing both morning and night will eliminate these potential irritants and leave your face feeling refreshed and renewed.